Louis Vuitton Classic, one of the world's largest free classic-car shows, kicks off its third year this week in Manhattan. More than 1.5 million spectators are expected over three days. Sponsors include Sephora, Vuitton's perfume and cosmetics line, as well as Air France, Christie's Auction House, Chrysler Corp., Cunard Line, Diesel, Moet Chandon champagne and Rolex Watch USA.
Teen People magazine teams with Pepsi-Cola Co. and Wellman Inc. for a fashion show Oct. 17 at Minnesota's Mall of America. The show will feature 66 designer garments made from Wellman's EcoSpun fabric, consisting of recycled plastic bottles. The fashion show includes the work of apprentice college designers teamed with the designer members of the Council of Fashion Designers of America. A 10-city mall tour of the designs is rolling across the U.S. this fall.
Allied Domecq Spirits & Wine tapped Patrick Henry Creative Promotions, Houston, as first agency to handle on-premise promotion and event marketing responsibilities for Kahlua coffee liqueur and Sauza tequilas.
National Association of Professional Baseball Leagues named MGRSports, Wilton, Conn., and Chicago, as agency of record to assist in marketing and promoting the sport through corporate sponsorships. The association is the governing body of Minor League Baseball, encompassing 242 member clubs and teams in the U.S., Canada, Mexico, Venezuela and the Dominican Republic.
Young America, the New York Yacht Club's sailboat entered in the America's Cup Challenge in New Zealand in 2000, recently signed Allen Scott Wines of Marlborough, New Zealand, as a sponsor, joining sponsors including Air New Zealand, apparel marketer Helly-Hansen, Yachting, rope manufacturer Yale Cordage and Wilhelmensen Lines of Oslo.
Discovery Channel Eco-Challenge signed American Isuzu Motor Co., Iridium and MasterCard International as sponsors. The Eco-Challenge takes place Oct. 6 in Morocco and is slated for a 1999 telecast. A 10-city mall tour backing the event is scheduled for next year with promotions and product demonstrations from sponsors.
Dole Fresh Fruit Co. joins Universal Pictures for a holiday season promotion surrounding the film "Babe: Pig in the City," to be released Nov. 20. The promotion will be launched Nov. 6 and centers on a free plush Babe toy, available through a mail-in offer to consumers who buy Dole bananas, Dole raisins, Dole Fresh Cut Salads or Dole chilled 100% juice. A newspaper free-standing insert, created in-house, backs the promotion, along with point-of-purchase materials including Babe character stickers to be placed on more than 200 million Dole bananas.
Black Enterprise named AXA/Equitable as co-title sponsor of its second annual Ski Challenge event slated for Jan. 14 to 16 at Vail's Keystone resort, expected to attract more than 600 influential African-American executives, professionals and entrepreneurs. Citibank has signed on as a first-time sponsor; additional sponsors include Seagram Americas' Absolut vodka and American Airlines.
Promotion Marketing Association, New York, offers three-day "Basics of Promotion Marketing" seminars in major cities, including Chicago (Oct. 13 to 15), New York (Nov. 10 to 12), Seattle (Jan. 19 to 21) and Atlanta (Feb. 16 t0 18). Information: (212) 420-1100.
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